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I just received this question from my website – and it is not the first time I’ve been asked this question about how to get more opportunities to appear in a panel discussion:
I’m someone who would love the opportunity to appear on a panel, but I’m not sure how to connect with people looking for someone like me. I’m an award-winning musical dramatist and author. (There are a lot of authors out there, so I’m assuming that being a musical dramatist would make for a better draw.) I also serve on a regional arts board of directors in my state (Connecticut) and much of my work involves history, America, or both. Any suggestions for where I might connect with a panel organizer?
Serving as a panelist is a fantastic way to share your expertise, engage with your industry, and build your visibility. To get there, you’ll need a combination of strategic positioning and proactive networking. Here are some general ideas about how to increase your chances as well as some specifics for the questioner, so you can see how you can implement these ideas!
- Establish Your Credibility. First, it’s essential to solidify your reputation in your area of expertise. Conference organizers look for panelists who are thought leaders and engaging communicators. they want panelists who can offer unique and relevant insights. Publish articles, participate in industry podcasts, speak at smaller local events, and share your insights on platforms like LinkedIn. The more you establish your voice and authority, the more appealing you’ll be to event planners.
Given your background as an award-winning musical dramatist and author, especially one deeply invested in history and serving on a regional arts board, you must have a unique value proposition. Answer the “Why Pick Me” question and you’ll be well on your way! - Create a Clear Value Proposition. Think about the question every conference organizer asks: What will this person add to the conversation? Be able to articulate what makes your perspective fresh and relevant. If you bring a different industry viewpoint, unique data, a compelling case study, or represent a diverse demographic, make sure to highlight this in your pitch.
- Target the Right Events. Do some research and make a list of conferences, meetings, festivals, and forums that 1) have panel discussions; 2) align with your industry and area of expertise and 3) will value your unique blend of skills and point of view. It’s important to know what types of topics and themes each conference typically covers to tailor your pitch to demonstrate how your insights are a perfect fit. If you can, attend these events whenever possible to get a feel for the content, format, and key players—and to build your visibility with organizers.
I suggest our questioner seek sout conferences like the New England Museum Association Conference or National Council on Public History meetings. These events often include panels that explore how art and history intersect, which is right in your wheelhouse. Imagine pitching yourself for a session titled, “Bringing History to Life through Musical Drama”—highlighting how performance art can make historical events resonate with modern audiences! - Network with Key Players. It’s not just about being qualified; it’s about being known. Reach out to conference organizers or programming committees and express your interest in participating. Be prepared to share why you’re uniquely qualified to be a panelist and how your insights would add value to the event. This is where having a well-crafted bio or pitch comes in handy.
For example, our questioner should definitely leverage their existing arts networks, starting with the Art Board. Mention to fellow board members and arts administrators that you’re looking for panel opportunities. They may know of upcoming arts festivals, historical events, or regional conferences where your expertise would be invaluable. For instance, someone might connect you with a local museum organizing a panel on the intersection of history and performance art.
Because much of their work centers around history and America, they can reach out to historical societies, museums, and heritage organizations. They regularly host educational panels and programs where their insights would be a major draw. For example, they could partner with a museum for a discussion on “The Role of Music in American Storytelling,” blending their expertise in drama with historical context.
Additionally, theater organizations like the Dramatists Guild of America or American Theatre Wing often host events that include panel discussions. Join these groups, participate in events, and introduce yourself as someone eager to contribute. Mention your award-winning work and your unique lens on history, and you might find yourself invited to a panel on “Crafting Historical Narratives for the Stage.” - Demonstrate How You Can Engage an Audience. Panelists aren’t just experts—they’re engaging communicators. When pitching yourself, emphasize how you can contribute to a lively and dynamic discussion. Share examples of how you’ve interacted with audiences before, and highlight your skills in simplifying complex concepts, telling compelling stories, or sparking meaningful debate.
- Connect with Potential Moderators and Panelists. Networking with professionals who frequently moderate or participate in panels can be invaluable. They may suggest you for future panels or introduce you to key decision-makers. Engage in conversations that showcase your expertise and let people know you’re interested in panel opportunities. These connections are often what lead to invitations.
- Showcase Your Panel Skills Online. I’m always amazed at those who want to be on a panel but don’t have anything to back up that desire! If you have video clips from past panels or performances, share them on your website and social media. If not, consider creating a short video showcasing your ability to deliver insights and engage in a conversation. This can be as simple as recording yourself answering a relevant industry question in a lively, thoughtful way.
For example, a brief video where they explain their approach to dramatizing historical events could intrigue event organizers. Make it easy for them to see how your insights would energize a discussion. - Be Easy to Work With. Conference planners often invite people who are not only knowledgeable but also dependable and professional. Respond promptly to emails, respect deadlines, and make their job easier by being a cooperative and flexible panelist. (I think this should go without saying, but sadly, as a panel organizer, I must).
By combining these eight approaches, you’ll effectively position yourself as a compelling panelist. Remember, it’s all about showcasing the unique combination of your skills to those who might be in a position to recommend or select YOU. Conference organizers will be thrilled to feature someone who can offer both depth and dynamism to their panels.
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