A panelist recently asked me, “How do I promote a product at a panel discussion without being too sales-y or pushy?”
Good question, as one of the reasons you want to be on a panel discussion is for visibility, but you don’t want to offend, now do you?
It’s a tough situation, but not uncommon at all. The best thing for you to do is to connect with the panel moderator and share your goal of visibility for your book – or any other product or service you think the audience might be interested in.
As you are sharing your goal(s), also provide a few ideas about what the panel moderator can do to bring your offering to the audience’s attention.
(Note: I am going to be referencing the book, but change “book” out for whatever product or service you want to highlight…)
One final tip – create a short URL and/or QR code for the audience to find out more information easily.
What are some other creative ways to promote your product or service at a panel discussion? I would love to hear what you have seen or tried during conferences, conventions, and meetings.
For more information about how to moderate a lively & informative leadership panel discussion, check out our free 7-part video series on how to moderate a panel and other resources to help you organize, moderate, or be a panel member.