A panelist recently asked me, “How do I promote a product at a panel discussion without being too sales-y or pushy?”
Good question, as one of the reasons you want to be on a panel discussion is for visibility, but you don’t want to offend, now do you?
It’s a tough situation, but not uncommon at all. The best thing for you to do is to connect with the panel moderator and share your goal of visibility for your book – or any other product or service you think the audience might be interested in.
As you are sharing your goal(s), also provide a few ideas about what the panel moderator can do to bring your offering to the audience’s attention.
(Note: I am going to be referencing the book, but change “book” out for whatever product or service you want to highlight…)
One final tip – create a short URL and/or QR code for the audience to find out more information easily.
What are some other creative ways to promote your product or service at a panel discussion? I would love to hear what you have seen or tried during conferences, conventions, and meetings.
And thanks to Erin Albert for promoting my book in the photo
How to Promote Yourself During a Panel Discussion
10 Most Common Mistakes Panelists Make During a Panel Discussion
For more information about how to moderate a lively & informative leadership panel discussion, check out our free 7-part video series on how to moderate a panel and other resources to help you organize, moderate, or be a panel member.