Promoting the panel discussion is not just the responsibility of the event organizer. As a panel moderator or as a panelist, you can help promote the panel to a wider audience, encourage them to attend, engage with the attendees, and follow up after the panel discussion is over.
1) Social Media. Share details about the event, including the date, time, location, and topic. Use relevant hashtags and tag the other panelists, the panel moderator, and the event organizers to increase visibility. Share the details of the panel discussion on your social media accounts, and encourage your followers to attend or watch the event.
Create Posts. Highlight the topics that will be covered in the panel discussion.
Make a Video. Record a short video announcement about the panel discussion.
Engage with Attendees. Encourage them to ask questions or share their thoughts using a specific hashtag.
Write this Down! Encourage the audience to post one of your memorable headlines or tweetable sound bites.
Recap. After the panel, share key points from the discussion or highlight interesting insights from the other panelists.
2) Participate in Pre-Event Promotions. Participate in any pre-event promotions such as interviews, podcasts, or articles that can create buzz around the panel discussion.
3) Email your Network. Send an email to your network and let them know about the panel discussion. You can include a brief description of the topics that will be covered and why it’s important to attend.
4) Engage with Fellow Panelists. Reach out to the other panelists and ask them to promote the event on their social media accounts and email lists. Collaboration can help increase the reach of the event.
By promoting the panel discussion, you not only increase attendance and engagement, but you also build your own brand and credibility in the industry!
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For more information about how to moderate a lively & informative leadership panel discussion, check out our free 7-part video series on how to moderate a panel and other resources to help you organize, moderate, or be a panel member.