Nick Morgan wrote a fabulous book called Give Your Speech, Change the World. I believe the same thing holds true with panel discussions. What’s the point if you don’t want the audience to think, feel, or do something as a result of your time together?
With any luck, the panel moderator will tell you their final question and/or how they intend to close the panel. So take some time to think about a final takeaway, insight, or idea you want to leave with the audience. I’m a big fan of asking the audience to do something.
Your panel moderator may ask you for:
I highly recommend finishing the panel discussion on a high note with a very clear call to action. It is this “final thought” that creates clear takeaways for the audience and positions you and your company as a resource.
At this point, you have done a great job sharing valuable information and insights and you or the moderator have positioned you appropriately. Don’t blow it by being too pushy and promotional right at the end with this last question of a panel discussion. If they are interested, they will reach out to you.
For more information about how to moderate a lively & informative leadership panel discussion, check out our free 7-part video series on how to moderate a panel and other resources to help you organize, moderate, or be a panel member.